Resources | Blog | Blog | LTI Names Beast of the East and Best of the West Reps of the Year

LTI Names Beast of the East and Best of the West Reps of the Year

November 20, 2025

In 2025, LTI introduced a new tradition by awarding a championship belt to recognize one sales representative from the East and one from the West who exemplifies true partnership, creative engagement, and a shared commitment to mutual success throughout the year.

Charlie Moss with Preferred Source was named Best of the West and Lori Williams with Eaton Marketing was named Beast of the East. Both demonstrate LTI’s pillar behaviors of humble, hungry, and smart.

“Charlie is the true Best of the West. His positive attitude, relentless work ethic, and humble-hungry-smart approach embody everything LTI stands for. He’s a rep we’re proud to work with,” commented Alicia Bowen, Western Regional Sales Director, LTI.

“Lori earned this honor for her dedicated customer support and her team-first attitude. She tackles challenges head-on, drawing from her K-12 experience to ensure our customers always feel welcomed. Working with her is truly enjoyable,” added Jason Prange, Eastern Regional Sales Director.

Passing these championship belts offers a fun and engaging way to recognize and motivate LTI’s sales representatives for their outstanding efforts and achievements.